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In these days of continuous change, globally linked economies, volatility and uncertainty are the only constants.Customers are closing their purses and opening them only to a favored few. In such conditions, companies need to restrategize themselves on sound customer performance metrics. There... Read More

When you go shopping, why do you buy a certain product over one made by its competitors? How have the makers of that product been able to convince you that theirs is the best in the market? Or perhaps how have they convinced you that they are the only ones who can provide a solution to your... Read More

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